The Power of Digital Storytelling: Climate Wisconsin

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With a combination of great design, beautiful web typography  and an important message, Climate Wisconsin presents compelling stories about climate change in the state. Personal stories about ice fishing, farming, fly fishing, forestry, extreme heat and other climate related topics make the increasingly important issue of climate change relatable and compelling. Ten beautifully photographed, filmed and edited stories and two interactive infographics convey the impacts of climate change on a variety of people, traditions and industries throughout Wisconsin.

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Personal Branding

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A sample of the old branding that needs to be updated. Eew..

As a graphic designer, I’ve studied branding and even created lots of branding material. Logos, business cards, letterhead, brochures and other collateral materials to match a brand. As a visual communication student, I even created all of those materials for my own personal brand. But, extending that style to digital media is tougher than expected (especially because it is in dire need of an upgrade!).

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About this blog…

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Do you remember what communications technologies were like 10 years ago? I had an email address and an AOL Instant messenger account. I had taken a web design class in high school and had a very rudimentary personal website. I don’t even remember what the content was, but I know that it consisted of lots of text and a couple of images, and a handful of links to other sites, most of which were probably broken.

As a typical young consumer at that time, I could not have predicted what the communications landscape would look like in 2010. I would never have guessed that facebook, youtube and twitter would be household words and I certainly wouldn’t have been able to imagine how these social media have changed the way we communicate.

These days, things are changing even faster. As a communications student and professional, I think it’s important to keep up with the trends. There are exciting emerging media popping up all over the place and they too will have a dramatic impact on the ways we communicate, shop, learn and do business. This blog will serve as my public forum for exploring these emerging media. But there are a few specific aspects that I am interested in…

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