The Power of Digital Storytelling: Climate Wisconsin

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With a combination of great design, beautiful web typography  and an important message, Climate Wisconsin presents compelling stories about climate change in the state. Personal stories about ice fishing, farming, fly fishing, forestry, extreme heat and other climate related topics make the increasingly important issue of climate change relatable and compelling. Ten beautifully photographed, filmed and edited stories and two interactive infographics convey the impacts of climate change on a variety of people, traditions and industries throughout Wisconsin.

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SCVNGR!

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I just saw Gamer Revolution, a documentary that highlights the disturbing fact that lots of people spend more time in fantasy gaming wolds than they do in the real world.

That’s why I’m so excited about mobile, location-based games like SCVNGR! It’s still a game, there are points and everything, but you have to get out of your house and explore your city to play it. With SCVNGR, you earn points by doing things in real life and engaging with the real world.

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YNPN Social Media Panel

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This week I was honored to be a part of a social media panel for the Young Nonprofit Professionals Network (YNPN) of Greater Milwaukee! I shared my experiences of setting up and running the social media accounts for the Urban Ecology Center and some of the unique opportunities that has created. I’m proud to report that our Facebook fan page has 3,309 fans and our Twitter account has 1,529 followers at the time of this post! Overall, running those accounts has been a fantastic experience, which I was happy to have the opportunity to talk about. Here is some of what I shared:

Start a Facebook fan page with a contest.

Right around the time we were going to launch the Urban Ecology Center Facebook fan page, I happened to have been lucky enough to hear a guest speaker in one of my marketing classes recommend launching with a contest. That proved to be great advice! We launched the fan page by letting our email subscribers know that we would be choosing three new fans to receive thank you gifts. We had over 1,000 fans in the first week!

Twitter is great for conversations.

All of the panelists agreed that Twitter is the easiest media to have a conversation with followers. While we get a lot of great engagement with our fans on Facebook, what we really like about Twitter is the real-time communication. Most of our messaging on those two media are similar, but we update Twitter more frequently and can respond to people directly a little more easily.

Foursquare encourages people to come to your location and share it with friends.

At the Urban Ecology Center, part of the goal is to get people outside having fun. With foursquare, we can encourage check-ins not only at our branch locations, but we can also encourage people to check-in to County Parks and other green spaces. Foursquare users can also send out tweets and facebook messages about the locations they’ve been to, increasing the likelihood of their peers to check out those spots as well. Actually, a new service that I just discovered, takes that idea even further. It’s called SCVNGR, and I’ll write a separate post about that fantastic location based social media game!

Three other nonprofits were represented on the panel by their young professional social media pros as well. Caroline Anderson (@Caro_Anderson) represented Meta House (@metahouse) Carol Voss represented Independence First (@Independence1st) and Meghan Arnold (MeghanCArnold) represented the Milwaukee County Transit System (@RideMCTS). Kim Jahnke (@KimberlyJahnke) did a great job planning and moderating the event. I won’t try to sum up all of the wisdom that they shared, but I will recommend following all of them on twitter!

Socializing Advertising

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The Social Network is set to hit the theaters this Friday and it has already cast the spotlight on Facebook. While most media are focused on whether or not the film is factually based, which is a pretty fascinating debate (see this article in New York Magazine for more info), it was refreshing to read an article in this week’s Bloomberg Businessweek about how Facebook is changing they way advertising is done on the internet.

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