Official Announcement: SCVNGR trek is done!

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Yep, it’s finally finished! I put in lots of work and I’m thrilled with the outcome. I’m still interested in any feedback that users would like to share, but I think that it will be a fun experience for most people.

Even though the trek itself may seem simple and fun to do, there were a lot of decisions that went into planning it.

Why SCVNGR?

Mobile technology and location-based gaming is growing in popularity and I don’t think it’s going away for a long time. I wanted to see how I could use that technology to help get people outside and to an organization I care about (and work for), the Urban Ecology Center.

There are plenty of other location-based mobile games for smart phones out there, but when I learned about SCVNGR I knew it was exactly what I was looking for. SCVNGR allows you to string together a series of “challenges” into a trek. Challenges must be completed in a specific location and can include responding to an open-ended question, answering a question with a specific right answer, taking a photo, or scanning a QR code.

Although many people have smart phones these days, one of the really fantastic things about SCVNGR treks is that they can be played via text messages. So, those of us with “dumb phones” don’t feel excluded!

In addition to being exactly what I was looking for, a SCVNGR staff member was extremely helpful in helping me get set up. After learning that Marquette has a SCVNGR trek for it’s campus, I got in touch with the guy I thought was responsible for setting it up, Tim Cigelske (@TeecycleTim). Turns out that a guy named Jeff Kirchick (@jeffreykirchick), the Universities and Independent Schools Specialist at SCVNGR set it up. Tim got me in touch with Jeff (Thanks, Tim!), who was happy to hear about my interest in SCVNGR. He also granted me capacity to create a trek, something you normally have to pay for (Thanks, Jeff!), and had a lot of helpful tips and pointers for trek creation.

With that, I began building the “Explore Riverside Park” trek.

Trek Overview

This trek is meant to be a fun way for visitors to experience the Urban Ecology Center through a mobile gaming medium. I had three main goals in mind for the trek:

  • To help people discover some of the unique, fun and educational features of the Urban Ecology Center.
  • To teach users something about the organization and about nature in a fun way.
  • To get people out into Riverside Park and help them to gain some appreciation for it.

The Challenges of creating “Challenges”

There are tons of things to do at the Urban Ecology Center and many features of the building that are worth pointing out to people, but I really wanted to focus on some of the main highlights and leave a couple of things for people to wonder about and ask one of the knowledgeable employees or volunteers. A little human interaction never hurt anyone!

I also found it difficult to point out some features in a way that makes sense in the SCVNGR challenge format. For example, the flooring on the second story of the building was salvaged from a local school gymnasium and is over 100 years old. Pretty cool, right? But how would I point that out in a challenge? I couldn’t figure it out.

So, I narrowed my many options down to 6, and I think they’re pretty good! There are three photo challenges, two specific text response questions, and one QR code challenge. Even though I think the QR code scanning is fantastic, I limited myself to only using one, because those challenges are not available to people playing via text message.

Overall, I think it’s a fun balance of building exploration, education, and nature exploration. I created this fun promo video so you can see for yourself:

In addition to video, I created a prezi to give an overview of SCVNGR, the Urban Ecology Center, why I created the trek and to show some screen shots of the SCVNGR app on my iPod touch. Feel free to take a look at it:

And here are some of the screen shots of the app:

This slideshow requires JavaScript.

So, go, play the trek! Have fun! Then tell me about it!

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2 thoughts on “Official Announcement: SCVNGR trek is done!

  1. Laura H

    Hey Jeff! Thanks for sharing! I have completed a number of treks for Joslyn Art Museum here in Nebraska, and totally get the “the challenges of creating ‘challenges’.” Kellian Adams from SCVNGR posted an entry in her museumsatplay.com blog about our College Night last fall. In case you are curious http://goo.gl/fEZag

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